Dive Summary:
- The Gefen Team, which recently designed a robot to target teenagers for Coca-Cola, also devised a new 3D printing promotion for Coke's mini bottles in Israel.
- The project offered participants who used Coke's mobile app the chance to win miniature 3D-printed figurines of themselves.
- Winners were ultimately summoned to submit to 3D scans so that the final prizes could be awarded.
The Gefen Team's demo video:
