Dive summary:
- CNN saw a four-year traffic record with 203 million page views and 23 million unique viewers on election night.
- No news network was mentioned more on Twitter during election night than CNN with 24,000 mentions.
- Fox, ABC and Politico were among the news organizations that saw potent traffic because of the election.
From the article:
An 18-month campaign season and a stagnant economy, led to a concern that audience fatigue could lead to lower online traffic compared to four years ago.
However, across the board, cable news networks, legacy media outlets, and digital publishers shattered records across the board online, thanks in part to the rapid adoption of two-screen TV viewing.
