Dive summary:
- In an effort to reach a younger, hipper crowd, CNN, whose audience is usually 50 year-olds on TV and 30 year-olds online, has secured a partnership with Buzzfeed to build a YouTube channel together.
- The YouTube channel will feature CNN footage with a Buzzfeed makeover; for example the first video posted was a montage of "amazing rescue moments on CNN."
- CNN will also be adopting the listicles that have driven Buzzfeed to fame; the first piece was titled about the five stages of blogger grief over the Yahoo/Tumblr deal.
From the article:
"Buzzfeed’s been investing significant resources to build up its video operations. It has a half dozen Youtube channels, with videos being viewed about 170 million times. Additionally, it has distribution partnerships with Nowthis News, IFC and BBC, among others. In the last year, the company has brought on Web video star Ze Frank and five others to create video content. The company is also building a studio in Los Angeles that will focus solely on Web video, and it plans to staff it with up to 30 people."
