Dive summary: 

• A study conducted by Everest Group and sponsored by CloudConnect of executives concluded that 52% of cloud purchasing decisions are made by the chief marketing officer, not IT. 
• The term "shadow IT" is slowly becoming a thing of the past as execs in the CMO suite step forward to make buying decisions that directly affect sales. 
• Corporate IT hasn't completely left the picture of cloud computing, but an increasing amount of IT workloads are falling under the CMO's domain. 

From the article: 

"CIOs remain in charge of physical infrastructure, development, testing, disaster recovery, storage, compliance, risk and security. In fact, the survey finds strong support for private clouds, which is where CIOs and IT departments will retain their clout."