Dive Brief:
- Clear Channel Outdoor is working to connect billboards and outdoor ads to mobile devices.
- It's new "Connect" platform turns outdoor displays like mall kiosks and airport billboards into interactive displays activated by mobile location sensors.
- Clear Channel has already tested Connect in European markets and now is brining the platform to 28 U.S. cities and Toronto.
Dive Insight:
It was only a matter of time before the advertising world began utilizing mobile devices' location sensors to deliver more personalized experiences. In places like malls and airports, it seems like mobile users might be open to the messaging. The scope of what is possible with this platform is fun to think about, as well. Imagine more interactive trade shows and conferences, for example.
