Dive Brief:

• Clear Channel is rebranding — just two years after dropping radio from its name — to iHeartMedia. 
• The name is meant to reflect the company's iHeartRadio digital music streaming platform. 
• The corporation is by far the biggest owner of radio stations in the U.S. It had already been using the iHeartRadio brand and wanted the rest of the company to reflect it's digital presence. 

Dive Insight: 

It is becoming increasingly clear that radio needs to learn to live together with digital music distribution. Plus, consumers are already associating Clear Channel with the iHeart brand— the name change just makes it official.