Dive Brief:
- In promotion of Cisco Live — the networking firm's largest live B2B event of the year — Cisco is showcasing its technology and innovation with a connected billboard in San Francisco.
- The billboard is meant to highlight what Cisco calls "The Internet of Everything" and changes messages based on how fast a driver is going, with longer messages being paired with slower speeds.
- In addition to promoting the event, Cisco wanted to showcase its technology and what the "Internet of things" could hold for the future of advertising.
Dive Insight:
The connected billboard is a great way to deliver messages about Cisco's tech with a live demonstration. The billboard is more than just the medium for the message — it is the message. This way, Cisco can use words that are entertaining to drivers as its technology speaks for itself.
