Chico's, a women's clothing retail firm, is announcing a "May Is For Miracles" goodwill campaign to raise $50,000 for the Children's Miracle Network of Hospitals this month. While the effort entails a microsite and earned media pushes via Twitter and Pinterest, the brand's Facebook app stands out.
Consumers will be able to give a Get Well-styled card to an ill child via the "Send a Smile" app, developed by loyalty services provider ePrize. The card will be printed and mailed to one of CMNH's 170 locations, and the Facebook app lets the consumer select a specific hospital. For every card, Chico's will donate $1, up to $50,000 for the month.
