Dive Brief:

• Cheetos is offering a range of exclusive luxury goods for fans of the Frito-Lay snack via an online store and holiday catalog, as announced in a company press release.
• Items for sale include cheeky clothing, perfume, furniture, cuff links and even jewelry as expensive as $20,000.
• The full range of products is available for sale at www.Cheetosstore.com. Certain offerings like the Flamin' Hot Pants ($60) or the Chester Cheetah lounge chair ($99) are already sold out.  

Dive Insight:

Consumer package goods brands are increasingly looking for ways to tie digital content into commerce, and Cheetos' holiday luxury line comes as a natural — but hilariously opulent — extension of the trend.

Though many of the products seem to exist solely for a laugh, like a $20,000, sapphire-embedded "Eye of the Cheetah" ring, others on the low end of the pricing tier are already sold out, demonstrating that consumer interest in brand offerings outside of a bag of chips is really there.

The Cheetos Store also keeps in line with holiday campaigns aiming for a fun, light-hearted tone following a contentious election season: Other efforts like Febreze's #12Stinks fall into the same category, while Macy's' The Santa Project or Subaru's Share the Love lean more toward seasonal sentimentality.