Dive Summary:
- Struggling to attract big-name advertisers in June 2004, then-nascent Facebook hired the college-focused firm Y2M as an exclusive third-party representative.
- Within months, Y2M landed the social network advertisers like MasterCard, Ford, Verizon and Apple.
- Check out the ad sales deck used by Y2M salesman Josh Iverson in October 2004 at Digiday.
