Dive summary: 

• Publishers looking for more than just pageviews are turning to Chartbeat for more engagement based metrics. 
• With the metric tool released this week, Chartbeat measures everything a visitor does on a site including scroll of a mouse, watch a video, use keystrokes to give publishers a better idea of how visitors are spending time on their site and which content is encouraging  visitors to stay. 
• With Chartbeat metrics, sites with more engaging content would gain an advantage with advertisers that sites with high page views previously held. 

From the article: 

"Publishers are caught in an unsustainable pageview arms race. This leads to bad behavior all around. But the problem is, publishers losing at this, even if by choice, are still held to the pageview metrics. This is meant as a way to allow those losing at the pageview game to use a different sort of data.

That means ephemeral content that generates lots of pageviews — think slideshows and clickbait — would be at a disadvantage to more meaningful work. Sites, in theory, would start to gear their efforts to producing quality over drivel. It would also give a more nuanced twist on the viewability debate, which has been interpreted by many publishers as a call to jam every ad above the fold."