Dive Brief:

• Translation landed the Champs Sports account after a review by the athletic apparel retailer. 
• The agency will be responsible for the advertising and social media for the Foot Locker-owned company. 
• Translation is replacing incumbent agency Zambezi, which was with Champs since 2010. 

Dive Insight: 

The addition of Champs to its client roster is great news for Translation. The agency has some big shoes to fill following Champs' three-year relationship with Zambezi, but Translation is no stranger to big accounts — it currently handles the Sprite account and, until last year, held the account for Bud Light.