Dive Summary:
- In a rare interview, new Yahoo! CEO Marissa Mayer explained why she wants to get her employees off of BlackBerry phones and using iPhones, Android and Windows phones instead.
- She emphasized that mobile will be crucial for her company's strategy moving forward as she seeks to get employees connecting with the Yahoo! user experience.
- The comments follow Mayer's early initiative to supply all Yahoo! employees with smartphones.
From the article:
It’s fairly safe to say that RIM (RIMM) won’t be inviting Yahoo (YHOO) CEO Marissa Mayer to the grand BlackBerry 10 launch early next year. In an interview with Fortune on Tuesday, Mayer reiterated that her company is moving away from using BlackBerry devices. But she also went a step further to rub salt in RIM’s wounds by stating repeatedly that she wants her employees to move “from BlackBerries to smartphones,” with the implication that BlackBerry devices no longer count as smartphones. ...