Dive Brief:
- CDW has partnered up with former NBA star Charles Barkley again for the continuation of the "People Who Get IT" campaign.
- The latest spots, developed by Ogilvy & Mather, launched during ESPN's Monday Night Football this week.
- Like other spots in the series —which has been running since 2012 — the new spots employ humor and portray Barkley as part of a team at the fictional firm Gordon & Taylor.
Dive Insight:
The ad centers around a fictional company as it struggles to deal with innovation, and presents CDW as the solution. For a campaign that has been running for two years—the partnership between CDW, Ogilvy & Mather, and Charles Barkley is an example of advertising that just works.
