Dive Brief: 

• The Centers for Disease Control and Prevention (CDC) released a report Thursday that showed e-cigarette and hookah use is growing rapidly among middle school and high school students. 
• The CDC attributes advertising and marketing of these products, as well as wide availability, as largely responsible for the increase in use. 
• Currently, there are no regulations on advertising or marketing of these products, although the FDA is discussing the topic. 

Dive Insight: 

Without regulations on advertising, e-cigarette manufacturers have run wild with TV and other ads, like this spot from Blu featuring Jenny McCarthy. It's hard to say whether it's the marketing or the fact that there is no regulations on sales of the products, but it's even harder to say that advertising and marketing aren't playing a part in adolescent use. So far, no ads have been obviously targeted towards teens, but they are running where younger adults can see them.