What's not to like? To generate awareness for a new notebook, PC maker Acer created an integrated multichannel marketing campaign powered by social media and the Adobe Digital Marketing Suite.

During its 30-year history, Acer has established itself as a global leader in PC and notebook computing. With the release of the Acer Aspire S3 Ultrabook, Acer decided to put the marketing power of social media to the test, launching the “Acer-a-Day Giveaway” sweepstakes that would give this new Ultrabook to one of its Facebook fans every day for 60 days. The company created an integrated marketing campaign that included targeted paid media via social ad buys across Facebook pages; owned media with Acer-issued press releases and Web site cross-linking, e-mail campaigns, and other activities; and earned media through word of mouth about the sweepstakes. Acer needed a robust solution to create the sweepstakes on its Facebook page, as well as to manage its Facebook ads, including placements, performance monitoring, and spend optimization.

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