Dive Brief:

• As part of a Black Friday stunt, fill-in-the-blank party game Cards Against Humanity mailed a box of literal poop to 30,000 people. 
• The holiday gift, which was dubbed "Bullshit,"  cost $6 and was branded box of bull manure sourced from Texas. 
• The stunt was the wildly popular game's second jab at the consumerism of Black Friday —last year the brand priced everything $5 more on its website. 

Dive Insight: 

A box full of literal bullshit sends the message about the distaste of Black Friday clearer than any other action could. The stunt was two-fold—not only did Cards Against Humanity get to raise a stink about the ideals of Black Friday, but the game also ended up in headlines across the U.S. for the stunt. The simple, but raunchy, card game has created quite a few waves this year—don't forget about 'Advertisers Against Humanity,' a take on the game released earlier this month that pokes fun at the ad industry.