A startup’s best friend can be its elevator pitch. Here’s one: We’re like Instagram but for video. That best describes the recent eruption of social video apps that let users post videos via smartphones for anyone to follow. But with brands still wrapping their heads around Instagram itself, is there an appetite for the video version?
Two high-profile apps, Socialcam and Viddy, suggest there may be. Socialcam has an estimated 40 million or so users, per reports (the company wouldn’t comment). Viddy has more than 28 million, said CEO and co-founder Brett O’Brien, and he expects that number to surge when the app arrives on Android devices this summer.
