Dive Brief:
- Before you make a horrible hashtag mistake on Twitter—like McDonalds or other brands—giving Hashtag Generator a try could save you some embarrassment and brand damage.
- The web tool, developed by a group of creatives and developers, takes a sentence and gives back three different options for hashtags: all the words without spaces, all the consonants and the first letters of each word.
- Included with each hashtag is some insight into any existing Twitter conversations using each hashtag. This insight could save brands from making embarrassing and detrimental tweets with the wrong hashtag.
Dive Insight:
More than anything, Hashtag Generator is a fun tool for marketing and social media nerds, but it does serve a real purpose. The fact that this tool even exists is evidence that brands need to be more careful about what hashtags they use. Just taking the time to pause and do some quick research can save brands from a major Twitter snafu.
