Dive Brief:

• According to a new report from IPG Mediabrands' Magna Global, programmatic TV spending will grow dramatically by 2019. 
• Magna Global predicts that programmatic -- purchasing through technology over a traditional insert order -- will grow from $2.5 billion in 2015 to $10 billion in 2019. 
• In 2015 programmatic will represent 4% of the TV budgets, but by 2019 it will account for 17%. 

Dive Insight: 

In the digital world, programmatic buying has become ubiquitous and the preferred method for many advertisers and publishers. EMarketer predicted that programmatic spending online would hit $20 million by 2016. That collective thought from the digital marketers is transferring to television as the practice becomes more common. Beyond 2019, the programmatic is likely to continue to grow.