Dive summary: 

• BuzzFeed and Starbucks have launched a new way to react to articles with the new "With Your Face" response button; the button captures a short video of the user allowing them to create an animated GIF of their face. 
• The button appears with Starbucks' sponsored content on BuzzFeed as well as non-sponsored posts deemed "safe for work." 
• The "reaction cam" will run the past nine posts with each article; the option will be available until June 24. 

From the article: 

"The reaction-cam button -- a small camera icon -- takes interaction on BuzzFeed to a new level, said BuzzFeed Chief Creative Officer Jeff Greenspan, who joined in September. "The most human way to communicate a reaction is through your face," he said. 'We thought we could bring a higher level fidelity to BuzzFeed with how people share their emotional reactions.'"