Dive summary:
- In an effort to train agencies in the Buzzfeed-style story telling, Buzzfeed has developed the Social Storytelling Creator Program.
- Inspired by agency cultivation practices at Google and Facebook, the program is meant to develop populate the industry with more agencies and people who will do great work in the social storytelling space.
- Agencies who participate in the program will receive accreditation that includes a badge to place on their website and other materials.
From the article:
"'Accredited' agencies will be able to post stories directly to the BuzzFeed site, although BuzzFeed staffers will review the content before it's made live, and have access to a full suite of analytics via a new tool called BuzzFeed Platform."
