Dive Brief:
- Although BuzzFeed Video has been around for 15 months, marketers still haven't taken notice.
- BuzzFeed hopes to change that by throwing a coming-out party for advertisers at Digital Content NewFronts next month.
- Video from BuzzFeed may not have many advertisers yet, but viewers have caught on. Last year, BuzzFeed hit a monthly video audience of 4 million.
Dive Insight:
The viewer numbers are there, so it's clear the main reason advertisers haven't caught on to BuzzFeed video is its lack of promoting the medium. The publisher has seen success with its sponsored posts, so the pressure to produce ad revenue from video may not have been heavy until now.
