Dive Brief: 

• BuzzFeed is positioned to be joining the Interactive Advertising Bureau pending a vote later on this year. 
• Eric Harris, the new chief business operations officer, is prepped to take a seat on the board and offer insight to millennial-focused publishing. 
• After Slate and BlogHer, Buzzfeed will be the third blog-born publication to join IAB. 

Dive Insight: 

BuzzFeed has found a certain niche that will make it an asset to the IAB board. Not only does it have the attention of millennials, but BuzzFeed also is a pioneer in native advertising—a quickly growing arena. The appointment of Eric Harris just emphasizes the value BuzzFeed has grown in its short tenure.