Dive Summary:

• The news site BuzzFeed has acquired the New York-based startup Kingfish Labs, a company that uses natural language on Facebook to target users by interest.
• BuzzFeed, plans to use that technology to create and seed social ads for clients.
• Kingfish, which was purchased for an undisclosed sum, originally used its tech to match up members for dating purposes.

From the article:

Social news site Buzzfeed has acquired Kingfish Labs, a New York startup that processes natural language on Facebook to determine user interests. Buzzfeed said it plans to apply Kingfish’s technology to optimize ad targeting for its brand clients on social networks. ...