Dive Brief:
- Last month, LinkedIn announced via email that the "Products and Services" page on company profiles would be going away. Many business users are sour on the change, taking to the site's help forum to complain.
- LinkedIn suggests that businesses switch to a "Showcase" page that users can follow and receive updates from.
- The changes will eliminate a space for customers to leave recommendations and also reduce business descriptions to 200 characters.
Dive Insight:
There is always some backlash whenever a platform changes, but the businesses complaining do have some valid points. As one commenter said, "It will be all about blasting your message out to people and that’s not what LinkedIn is really about." The argument there is that small businesses that don't have the resources to post often will suffer because "Showcase" pages are more about updates than a solid portfolio for a company.