Dive Brief:

• Social media sharing and content management platform Buffer has released a new iOS app that beta testers have nicknamed the "Tinder for Content." 
• The app, named Daily, shows content to users, one piece at a time, and gives them three options: Click to read now, swipe left to dismiss, or swipe right to transfer to Buffer social media queue for later posting. 
• The swiping motion is reminiscent of dating apps like Hot-or-Not and Tinder, capitilizing on the natural swiping motion employed by smartphones. 

Dive Insight: 

Buffer is tuning into how users access apps and social media on their phone. The swiping motion makes digging through daily content a bit more fun. That could put a little joy into content marketers' step. Sometimes, content can get lost in the clutter of a scrolling stream, but Daily would help bring each bit to the forefront. It'll be interesting to see if more apps turn to this method.