Dive Brief:
- Bug Light was declared the winner in Super Bowl teasers and pre-released Super Bowl ads.
- According to data from Visible Measures, Bud Light's spot accumulated 10 million views by the Thursday before the Big Game.
- The beer brand's #UpForWhatever spot featured a guy thrown into a real life version of Pac Man.
Dive Insight:
Bud Light, and its parent company Anheuser-Busch, have a solid reputation for delivering impressive Super Bowl commercials. Bug Light's sibling company Budweiser also had the fourth most popular pre-released ad with its Lost Dog spot. So while Anheuser-Busch may be staring down a consumer market that prefers craft beers, people still have a soft spot for its marketing campaigns.
