Dive Summary:

• Briabe Mobile's newly-launched mobile ad network, America-Next, targets African Americans, Hispanics and Asian Americans,13-34 years old on English and biligual sites.
• The company claims to reach 82 million consumers, 75% of whom fall into its target demographic.
• The network is also working across multiple platforms, with display, rich media and video, and advertisers who are on board include Pantene, Verizon Business, American Airlines, Wells Fargo and Home Depot.

From the article:

"... Briabe does not disclose the publishers in its network. 'Briabe has focused on the multicultural market for more than seven years, and we have a significant knowledge base of what consumers are doing on mobile devices,' Briggs said. 'We interview people on different publisher platforms, so we are aware of where the audience is on their network. We locate and talk to the audience, and ask them specifically how they use their devices in the categories our clients care about.' ..."