Dive summary:
- Brazil's growing middle class is increasingly going online making the country the 2nd biggest market for social media sites Facebook and YouTube and in the top 5 for Twitter.
- Brazil has advantages over bigger populations, like China, because China's goverment blocks sites like YouTube, Facebook, and Twitter from networks.
- The rise in social media engagement from the Brazil population is attributed to the culture's highly social nature which helped to grow Facebook time over 208% over 2012.
From the article:
"Facebook Inc. has some 65 million users in Brazil, which makes it the company's second largest market after the U.S. by number of users, according to social-analytics company Socialbakers.
By the end of 2012, Brazil was also the biggest market outside the U.S. by number of unique visitors for Google Inc.'s GOOG -2.18% YouTube, and one of YouTube's top five markets by revenue."
