Dive Brief:

• Brandwatch is rolling out a new monthly measurement tool, Social Indices, that gauges brands' social media strength.
• The rankings cover four categories: retail, nonprofit, healthcare and TV networks.
• The rankings take into account direct social media metrics such as sentiment and engagement, as well as general visibility which is defined as the volume of conversation a brand generates on blogs, forums and news sites.

Dive Insight:

Marketers looking to benchmark their ongoing social media efforts are in luck with Brandwatch’s Social Indices, a new monthly measurement of brands’ social performance across retail, nonprofit, healthcare and TV network industries. The rankings measure those categories over five criteria: social visibility, general visibility, net sentiment, reach growth, and engagement and content.

“Today, there is no definitive ranking of the best social brands in the world and, in truth, without a uniform methodology for measuring human interaction there may never be,” Will McInnes, Brandwatch CMO, said in a release. “We’ve created the Brandwatch Social Indices to encourage brands to think about their social strategies and spark conversations about how we, as an industry, gauge social interaction.”

So far the rankings include 26 brands with more to be added, along with additional industries, later on. Leaders across the tracked industries include Nike, Amazon and Netflix.