Dive Brief:
- Brands are tapping into two hot technologies—drones and virtual reality—to create unique brand experiences for users.
- Tequila brand Patrón has utilized drones equipped with GoPro cameras to pull together a virtual reality experience that allows users to simulate the flight of a bee—Patrón's mascot—through the process of farming agave and producing tequila.
- GoPro recently acquired software company Kolor, which could indicate the brand is looking to build its own virtual reality headset.
Dive Insight:
The footage that can be shot using a drone combined with the encompassing nature of virtual reality headsets makes the marriage of the two technologies seem natural. The new tech will be able to be used at Patrón's events, retailers, and internal seminars.
