Dive Brief:
- Mobile news reader Flipboard hit 90 million users, up from 53 million in April of this year.
- In addition to securing $50 million in funding two weeks ago, Flipboard has seen healthy success with brand sponsored magazines, made up of content curated or created by the brands themselves,
- Brands such as Lexus, Levis, Cisco and Target were all listed as top brand magazines in an infographic from Flipboard.
Dive Insight:
According to this article, brands are seeing a 10% subscription rate to their Flipboard magazines. This is promising news for Flipboard, as revenue generated from brand magazines—they pay to promote on the platform—will be a key indicator to long term revenue potential. The native feel to these brand magazines give them a bit of an edge over traditional ads and could prove lucrative to the mobile news reader in the long term.
