Dive summary:
- It's a practice that most brands avoid, but these brands have found a way to create witty banter with other brands on social media. [see full list at AdAge]
- KFC's Colonel and Cap'n Crunches Cap'n exchanged words after the KFC accused the Cap'n of being a 'has been."
- Taco Bell poked fun at Old Spice after a comment about fire sauce not containing fire with the response, "Is your deodorant made with really old spices?"
.@kfc_colonel @Clayburn You'll have to excuse me, I'm dealing with the @USNavy right now. No time for small potatoes. Or boneless chickens.
— Cap'n Crunch (@RealCapnCrunch) June 20, 2013
@OldSpice Is your deodorant made with really old spices?
— Taco Bell (@TacoBell) July 9, 2012
From the article:
"The practice is not yet widespread, largely because of concerns from marketers' legal departments. But some are finding ways to navigate that challenge. Charmin, for example, tweets primarily at other Procter & Gamble brands to keep things in the family, while AMC Theatres and Oreo have tweeted at each other because they're represented by the same digital agency,360i."
