Dive summary:
- Tweets with the #RoyalBaby hashtag, referencing the British Prince William and his wife Kate Middleton's newborn, were flooding feeds at the rate of 25,300 tweets per minute yesterday.
- As a surprise to no one, many brands jumped right on board with their own #RoyalBaby posts; among the first brands were Oreo, Coca-Cola, Charmin, Play-Doh, Starbucks and more.
- Although a lot of brands jumped on the trending topic, Pizza Hut pulled ahead with the most blatantly promotional tweet about the royal birth.
Introducing our very own royal #bundleofjoy: free side or dessert to any medium or large pizza through 7/25. Code: ROYALOFFER
— Pizza Hut (@pizzahut) July 22, 2013
Congrats to the Royal Family! pic.twitter.com/ZcD6di2trN
— Play-Doh (@PlayDoh) July 22, 2013
Prepare the royal bottle service! pic.twitter.com/Nlks2kT7Sw
— Oreo Cookie (@Oreo) July 22, 2013
From the article:
"According to Twitter UK there were more than 25,300 tweets per minute following the new prince’s birth. Since the Duchess arrived at the hospital, the #Royalbaby hashtag has been used more than 900,000 times on Twitter."
