Dive Brief: 

• International Women's Day, celebrated on Sunday, was an opportunity for brands to show their support for gender equality and capitalize on the attention of the holiday. 
• Brands with International Women's Day campaigns included YouTube, with its #DearMe campaign that encouraged women to offer advice to their younger selves in an effort to empower young girls. 
• The Clinton Foundation implemented a large, sweeping campaign that removed women from advertisements, music, and other media in its celebrity-fueled #NotThere campaign. The removal was meant to draw attention to women's contributions by highlighting that gender equality is "not there" yet. 

Dive Insight: 

Holidays like International Women's Day offer brands a unique opportunity to both support causes they feel strongly about and utilize real-time marketing to be included in a global discussion.