Dive Brief:

• Seattle-based venture firm Privateer Holdings is funding a new global brand of pot in iconic marijuana advocate Bob Marley's image. 
• The brand, called Marley Natural, will include a line of cannabis-infused products like lotions and strains of "fine cannabis" cultivated after what the brands says were some of Marley's favorites. 
• Bob Marley's brand is a powerful image that has been used to sell t-shirts, backpacks, headphones, and more -- cannabis themed products are the next step. 

Dive Insight: 

It's seemed inevitable that a cannabis company would eventually capitalize on the Marley name. The reggae musician is arguably the most famous face in marijuana history—making him a perfect fit to brand pot and pot-related items. Some would argue that Marley would be against the capitalist part of the branding, but his name has already been branded to things he had no strong connection to. As marijuana becomes more legalized across the US, it is an industry that marketers should increasingly keep an eye on.