Dive Brief: 

• Bloomberg Media is restructuring its ad-sales group to create efficiencies and make buying ads a bit easier on the marketer or advertiser. 
• As it stands, each media platform has its own sales team, meaning a marketer could have seven different sales contacts at Bloomberg. 
• The restructuring creates one big ad team that will sell inventory across all of Bloomberg's platforms, with salespeople representing categories like auto or food. 

Dive Insight: 

The more efficient method of selling makes sense for Bloomberg, especially as cross-screen marketing becomes more popular. The downside of the restructuring is Bloomberg will be making some layoffs at the headquarters in New York — something that isn't pleasant to hear. Overall, though, it seems like the move to a single, multi-media sales team is the right idea.