Dive Brief:
- BMW will is sponsoring the very first ads on Medium, a blogging platform started by Twitter's founders.
- A new collection — Medium's word for digital publication — called Re:form will be sponsored by the auto manufacturer.
- This will be the first time the platform, founded in 2012, will have made any attempts at generating revenue.
Dive Insight:
Medium has built up its credibility by pulling in big name writers like Jon Krakauer and Walter Isaacson, as well as business leaders like Elon Musk. That foundation of quality content is a good starting point to start bringing in advertising revenue. The platform has a big opportunity for multimedia, native-style ads.
