Dive Brief:

• According to the University of Massachusetts Dartmouth Center for Marketing Research, use of blogging by Fortune 500 companies is down 3%, which is the first drop in seven years. 
• Specialty retailers and Food Consumer Products were most likely to have a corporate blog— with 44% and 31% having a public facing blog.
• Social media use by the Fortune 500 has increased over the past year— 77% more corporations have tweeted in the past month and 70% more have a Facebook page. 

Dive Insight: 

Social media use is becoming the preferred method of communication to the public. Even with corporate blogging, those blogs are often distributed via social channels. Blogging isn't likely to go extinct among the Fortune 500, but social media has changed public communication.