Dive summary:
- IBM study finds that iOS led the way in Black Friday mobile and tablet sales
- iPad sales were 88.3% of tablet sales on Black Friday
- Online sales increased 20.7% from 2011 and peaked at 11:45 a.m. EST.
From the article:
… Apple’s iPhone now accounts for 8.7% of holiday traffic, while Google’s much more expansive and pervasive Android platform accounted for only 5.5%. …
