Dive Brief:

• Bizo, a B2B audience targeting firm, has announced a new version of its Multi-Channel Nurturing solution that extends outreach to the 95% of anonymous website visitors who do not provide contact or sign-in information. 
• The updated solution expands Bizo's capabilities to display and social advertising. 
• Initially, Bizo's Multi-Channel Nuturing solution was only available to users of both Bizo and Eloqua, but the new version is open to all Bizo customers. 

Dive Insight: 

Bizo's solution helps marketers go beyond email nurturing, which has audience limitations. Adding display and social advertising increases Bizo's customers' reach exponentially and offers targeting capabilities beyond the dying cookie and other methods.