Dive Brief: 

• In an effort to prove it's more than just a link shortener, Bitly has announced the rollout of the Bitly Certified Partner Program. 
• The program shows marketers which publishers are safe and accurate to use for link data and analytics. 
• Already enrolled in the program are Spreadfast, Percolate, Buffer, Sprinklr, Dynamic Signal, IFTTT, and EveryoneSocial.

Dive Insight: 

In a marketplace saturated with social media and content marketing platforms, it's nice to have a friend in Bitly. The partnership program will help marketers have an extra layer of confidence in the platforms they choose. Each platform will also receive a boost from Bitly's data that could help them gain new users.