Dive Brief:

• In an effort to consolidate its business, vacuum brand Bissell has awarded Olson its creative, media, and digital business. 
• Previously, Omnicom's PHD handled media and Cramer-Krasselt handled creative. 
• The brand consolidated to eliminate the difficulty of working across multiple agencies. 

Dive Insight: 

It's not an unusual move to consolidate work to a single agency for the sake of convenience and a cohesive vision. E-Trade recently moved all of its business to Ogilvy and Microsoft is looking to consolidate 80% of its business to one or two holding companies. Sometimes, it's easier to create a solid brand if you have one agency performing all of the work, and Bissell recognizes this.