Dive summary:
- Bing Ads launches Quality Impact to help advertisers understand reach of keywords.
- Google AdWords has no comparable service to Quality Impact.
- Quality Impact will project the number of impressions if a Quality Score is improved for a keyword.
From the article:
For Bing Ads, the components of quality score include keyword relevance, landing page relevance and landing page user experience. Bing also provides an sub-score for each component to help advertisers know where to focus their energies.
