While Google keeps cramming its search results pages full of tools and social content, today Bing confirmed with me the full roll out a redesigned search results page that completely clears the left sidebar, and replaces the tabbed header with a cleaner set of links. Bing’s Facebook integration is also more subtle now, instead of plastering names and faces beneath Liked results.

This more relaxing, dare I say zen, design gives Google a more claustrophobic and exhausting feel by comparison. Microsoft seems to have realized that if it can’t match Google’s algorithmic prowess, it could win with sleek design that doesn’t bombard you with a thousand options.

Bing has been testing several of these changes for a few months.