Dive Summary:

• 1. Name personalization: In a Temple University’s Fox School of Business study, 95% of those surveyed responded negatively when their name was dynamically dropped into an email.
• 2. The Rule of Seven: The famous rule that says customers need to see an ad seven times before it registers does not take industry or type of ad into account so test out ad frequency yourself to find what works best for you business.
• 3. Quantity over quality: With inbox deliverability becoming a larger hurdle to overcome, email marketers should focus on reaching subscribers who want to be reached, rather than collecting as many email addresses as possible.
   

From the article:

Email is crucial to your marketing strategy and it’s often the most personal touch you’ll ever have with your customers. It’s how you stay top of mind, close long sale cycles and drive repeat business. Here are three counterintuitive email marketing tips to help you stay on top of your game.

1 Stop thinking a person’s name is personalization. As Tommy Lee Jones (aka Agent Kay) once put it so eloquently, “A person is smart. People are dumb…” Keep this difference in mind the next time you blast your mass produced email. When an individual receives...