Dive summary:
- Microsoft's Bing is sporting a new, more modern logo to go along with a more streamlined look planned for the search engine itself.
- The logo update is part of a larger redesign of Microsoft product branding as it better positions itself to compete with the likes of Google.
- The change from a curly blue logo to a sleek, golden orange design—matching one of the quadrants in Microsoft's corporate logo—is quite dramatic, but keeps in line with a recent logo design trend favoring simple, flat designs.
From the article:
"Bing's angular and modern logo comes just after Yahoo revealed its own redesigned logo that has generated some criticism from typographers. Microsoft has opted for a stylized lowercase 'b' that's sharp and aligns neatly with the Segoe font for the wordmark. 'Bing has typically been kind of curly, softer, so this fits much more with the modern kind of approach we've taken on some of the other logos,' says Ripsher."
