Dive Brief: 

• Pinterest boards will now show up in Bing image search results. 
• Related Pinterest boards are displayed in the window's upper right corner. 
• This is great news for marketers, especially if they've already optimized their pins for search. 

Dive Insight: 

This move could have huge advantages for marketers who take the time to build content-rich and keyword-heavy Pinterest boards. Bing's move will allow Pinterest boards to reach a much broader audience than before. Previously, finding a Pinterest board entailed visiting the site first and searching from there. The change could result in significant traffic for brands and marketers who spend time building quality Pinterest boards with solid SEO.