Dive Brief: 

• When it comes to mobile screen, bigger proves to be better as Apple's first phablet — the iPhone 6 Plus — has already sold out. 
• The device is on backorder and consumers who have pre-ordered can expect at least a three to four week delay past the original ship date of Sept 19. 
• Apple resisted releasing a bigger screened phone, largely because former CEO Steve Job's predicted that they wouldn't sell, but eventually caved as the larger screened Samsung Galaxy series proved to be a stiff competitor.

Dive Insight: 

Jobs was certainly a visionary, but even visionaries can't all be right 100% of the time. It's clear from the pressure Samsung has put on Apple, that big screens are important to people. Many consumers are almost substituting other internet capable devices like laptops and tablets for their phones—meaning a bigger screen can be advantageous.